The Place Firenze occupies a townhouse on Piazza Santa Maria Novella, facing the basilica's marble facade in the heart of Florence.
Opened in 2003 as J.K. Place Firenze and designed by Florentine architect Michele Bonan, it was rebranded The Place Firenze after a full redesign completed in 2024, when it left the J.K. Place group to become part of The Hospitality Experience, owned by the Babini family. With only twenty rooms and suites, it trades grand hotel scale for the feel of a well run private home.
Known for: city life, landmarks, seclusion.
Florence is the historic heart of Tuscany, offering an immersive dive into Renaissance art, architecture, and exquisite Italian cuisine.
Best in March, April, May, October and November.
Upgrade on arrival, subject to availability; Daily Breakfast for up to two guests per bedroom, served in the restaurant and via in-room dining (already included in property rates); $100 USD equivalent Food & Beverage credit to be utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full); Early Check-In / Late Check-Out, subject to availability. These are added to the hotel's own rate.
From $850 a night for two in the entry room, in US dollars with taxes included. This is a reference: your quote confirms the price for your dates.
No. You pay the hotel's own rate, the same as booking with the hotel, and Luminari charges no fee. The benefits are added on top.
Florence is at its best in March, April, May, October and November.
The Place Firenze is in Florence, Italy. The Luminari Collection has 21 other hotels within 30 km.
The Place Firenze has 20 rooms. Style: hip.
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