# W Florence

> Florence, Italy. Book through The Luminari Club at the hotel's own rate, with member benefits and no fee from Luminari.

Canonical page: https://luminariclub.com/hotels/w-florence

## Luminari benefits
- Upgrade on arrival, subject to availability
- Daily breakfast for two
- US$100 hotel credit, at selected hotels
- A welcome amenity
- Exact benefits can vary by hotel and are confirmed with each proposal.

## About the hotel
On Via del Melarancio in Florence's historic centre, W Florence faces the church of Santa Maria Novella with 119 rooms and suites of bold, retro-modern design, a deliberate contrast to the city's Renaissance palazzi. Marble floors, colour and playful details run throughout. Dining moves from Tratto's contemporary Italian to Akira Back's Japanese-Korean plates, while the seasonal Zefiro Rooftop mixes cocktails with views reaching from Santa Maria Novella to the Duomo.

## Facts
- Destination: Florence, Italy (https://luminariclub.com/destinations/europe/italy/florence)

- Typical night: $$ ($250–500 a night)
- Coordinates: 43.7697955, 11.2556404
- Best months for Florence: March, April, May, October and November

## Common questions
- Does it cost more to book W Florence through Luminari? No. You pay the hotel's own rate and Luminari charges no fee; the benefits are added on top.

- When is the best time to go? Florence is at its best in March, April, May, October and November.

## How to book
Open https://luminariclub.com/hotels/w-florence and choose "Check your dates". The Luminari desk checks availability with the hotel and sends options. There is no fee.