# The Place Firenze

> Florence, Italy. Book through The Luminari Club at the hotel's own rate, with member benefits and no fee from Luminari.

Canonical page: https://luminariclub.com/hotels/the-place-firenze

## Luminari benefits
- Upgrade on arrival, subject to availability
- Daily Breakfast for up to two guests per bedroom, served in the restaurant and via in-room dining (already included in property rates)
- $100 USD equivalent Food & Beverage credit to be utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full)
- Early Check-In / Late Check-Out, subject to availability

## About the hotel
The Place Firenze occupies a townhouse on Piazza Santa Maria Novella, facing the basilica's marble facade in the heart of Florence. Opened in 2003 as J.K. Place Firenze and designed by Florentine architect Michele Bonan, it was rebranded The Place Firenze after a full redesign completed in 2024, when it left the J.K. Place group to become part of The Hospitality Experience, owned by the Babini family. With only twenty rooms and suites, it trades grand hotel scale for the feel of a well run private home.

## Facts
- Destination: Florence, Italy (https://luminariclub.com/destinations/europe/italy/florence)

- Rooms: 20
- Style: Hip
- Nightly rate: From US$850 for two, including taxes (reference, not a quote)
- Coordinates: 43.7729, 11.2495
- Best months for Florence: March, April, May, October and November

## Common questions
- Does it cost more to book The Place Firenze through Luminari? No. You pay the hotel's own rate and Luminari charges no fee; the benefits are added on top.
- How much is a night at The Place Firenze? From US$850 for two in the entry room, taxes included (reference, not a quote).
- When is the best time to go? Florence is at its best in March, April, May, October and November.

## How to book
Open https://luminariclub.com/hotels/the-place-firenze and choose "Check your dates". The Luminari desk checks availability with the hotel and sends options. There is no fee.